Building Your Brand Personality
Date and time
Location
High Noon Saloon
701 East Washington Avenue Madison, WI 53703Refund Policy
Description
In the last 20 years there’s been a massive shift in how customers engage with businesses, moving from the Information Era where people sought information online, to the Experience Era. Today, customers want to be taken on a meaningful journey and invest in brands that stand for something.
Join us for a keynote with Amber Swenor, and discover how to develop a customer experience strategy utilizing tools you already have – including your brand’s personality.
In the second half of this session, you’ll hear examples and insights from three Destination Madison Partners who are utilizing tools they already have in their repertoire to enhance their marketing and customer experience strategies – to successfully convey their brand personality.
FEATURED DESTINATION MADISON PARTNERS
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Sarah Artz, Founder, One-OneThousand
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Skip Harless, General Manager, Hilton Madison Monona Terrace
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Chelsie Layman, Marketing Manager, Cafe Hollander-Hilldale
Come away with specific tactics you can implement in your business to ensure your brand is marketing effectively for the Experience Era.
ABOUT OUR FACILITATOR
Amber Swenor, Founder & Brand Strategist
Strategic Partners Marketing, LLC
Amber Swenor is a Brand Strategist and Impact Coach for Purpose-Driven People and Companies who desire to create massive impact and do good, through their business. She’s the founder of Strategic Partners Marketing, a firm that's fulfilling their mission to create impact by empowering purpose-driven companies to be successful, through better marketing. SPM provides brand strategy and marketing implementation services including brand messaging, website design, digital marketing, PR and media strategy.Under Amberdella, Amber provides transformational coaching, public speaking and retreats for heart-centered entrepreneurs who are on a mission to create massive impact, without sacrificing profits.
Amber has been honored as an InBusiness 40 under 40, Brava Magazine Woman to Watch, was a 2018 Vital Voices International VVGrow Fellow, and is a 2019 Goldman Sachs Fellow.
When she’s not strategizing with clients, you’ll find her rocking with her band, Morningstar.
Organized by
At Destination Madison we are people with a passion. A passion for this amazing community. A community we call home. A city of inquisitive minds, inclusive spirits with an independent vibe. We share Madison’s story far and wide. And we welcome others to experience our energy. In short, we inspire a love for Madison.
We showcase Madison as a premier destination for meetings, event and work, and bring thousands of visitors to the area each year. We are typically competing against — and beating out — much larger cities for events and the visitors they bring with them.
Destination Madison is an important and active voice in the biggest discussions facing our community, advocating for projects, infrastructure improvements and policies that make Madison a better place to work, live and visit.